February 22, 2012

Chemistry

Chemistry gives users another place to add a profile and start searching for singles online. The site offers innovative features and a thorough approach to helping users learn more about themselves and the people they seek on Chemistry. The site encourages both online and offline interactions between members. Chemistry is a part of the popular Match.com dating website.

One of the biggest draws to Chemistry is the site’s personality tests, which are reported to be very accurate. The test was featured on popular television shows like 20/20 and Good Morning America. The test includes unique questions that are posed in a fun way. The questions include multiple choice, visual games, and picture and question scenarios that cover a broad range of personality traits. The Chemistry personality test can also be accessed from the Match.com homepage.

The Look of Chemistry

The Chemistry website presents users with the image of a smiling woman complimented by colorful headers and links. The site is relatively free of clutter and banner advertisements. The soft, faded blue background creates an appealing contrast against the deep red of the Chemistry logo.  The site design offers a fun, yet mature appearance. Overall, the site has a clean design that allows users of any internet experience level to adapt quickly and participate in the Chemistry community.

The Chemistry Community

Chemistry maintains a sizable user community, which by 2009 consisted of around 14,000,000 single men and women. Accordingly to membership data, around 70% of Chemistry’s users fell into the over 35 age group. Chemistry continues to advertise as it grows its user base. The site does not discriminate when it comes to user requirements. Men and woman who are straight, gay and lesbian are all welcome to join the Chemistry community.

Chemistry Features

Chemistry uses a unique compatibility algorithm created by anthropology professor Dr. Helen Fisher. Users can also receive personalized matches through the website. The user is not required to contact their suggested matches, but can use them to get started searching for a potential mate. Chemistry also presents users with conversation starter activities, profile building tips and other valuable resources that inform the user and give them more ways to become acquainted. A flirt option also allows users to grab the attention of others without sending a detailed message.