eHarmony was officially launched on August 22nd, 1998. Based out of Pasadena, California, the website sees members from all over the world, covering over 150 countries. Today, the company also includes operations positioned in Canada, the United Kingdom, Australia and the United States. The concept behind eHarmony was formed as a test overseen by psychologist and relationship advice author Neil Clark Warren. Warren believed that certain characteristics in an individual would determine his or her compatibility with another person. Warren’s compatibility model is still used today through eHarmony’s popular matchmaking system. The site currently claims to be responsible for almost 5% of all marriages in the United States.
The Look of eHarmony
Newcomers to the eHarmony website notice that the design is very well organized with a mature feel to it. Users are greeted by a dark color scheme, a decent amount of open space and photos of happy couples. The overall design promotes a more mature approach to online dating. Although the site sees users that fall into many age groups, the design seems geared towards those in their mid to late 20s and up.
The eHarmony Community
The eHarmony community features a pleasantly diverse collection of users from all over the world. The site sees a great deal of traffic, with individuals located in all 50 states as well as over 200 countries all over the globe. Although the site has minimal limitations, its most popular demographics include singles who are black, Asian, Jewish, Christian and Hispanic as well as 30 somethings and senior singles. Most adults can find numerous potential singles within their age group due to eHarmony’s sizable user community.
eHarmony Features
eHarmony offers users a relationship questionnaire which they can fill out to receive a free personality profile. Users can also access helpful advice articles and quizzes related to dating. eHarmony also presents users with the typical collection of dating website tools, such as private messaging, profile photos and singles searches. Users can also visit the eHarmony dating advice area to receive free advice or look for specific advice related content, such as the single moms guide to dating. The homepage features a list of convenient links that allow users to jump to location specific versions of the site, including pages for Australia, Canada, Brasil, Japan and the United Kingdom.
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