June 18, 2013

Match

Match is a dating website that ranks among the most popular on the web today. The site has grown ever since it was founded in April of 1995. Even though the site is based out of Dallas, Texas, approximately 20,000 single men and women from around the world log in to their Match account to search for potential mates. The community includes a diverse collection of singles coming from many backgrounds, sexual preferences and age groups. Users can create a profile for free and begin searching through the Match database for new people to meet.

The Look of Match

The Match website has a very innovative, modern feel to it. Users are welcomed by the calm blue and white color scheme and color images of singles. The user first provides the basic details about who they are seeking by providing an age group, location and gender. After submitting the information, a series of drop down menus allows the user to choose specific sorting criteria, including height, body type, marital status, faith, ethnicity, education and whether or not they are a smoker or drinker.

The Match Community

Match seems to cater to a very diverse community of users. All new users must be at least 18 years of age or older and either single, divorced or separated.  Users are given limitless age options (starting at 18 and going up from there). There are no limitations for other criteria, such as sexual orientation, occupation, religion and ethnicity.  A diverse, varied community is a big part of what makes Match such an appealing option for many internet singles.

Match Features

Users can view specific versions of Match to find a group of singles that fall into a general category, including Asian, black, Christian, Jewish and senior dating personals. Match also owns Chemistry, another popular dating resource. Chemistry offers the renowned personality test, which is also linked to Match. This original feature helps provide a detailed look at the user’s personality through a series of multiple choice questions, visual puzzles and scenarios that the user can respond to. Match also provides users with informative features such as relationship tips, online dating safety tips and a guide to how online dating works.  Match offers users a diverse community, economical pricing and the benefit of a detailed personality test.